I'm preparing for the BeerBloggers Conference in Boulder next weekend and the panel Craft Beer and Women: As Consumers, Industry Members, and Blog Readers. The audience is a mix of traditional and online press, brewery and allied industry who blog about beer.
In preparation for the panel I need to compile a list of 10 Things To Do, and 10 Things Not To Do to attract the attention of the woman beer drinker. These are generalizations, and I have 2/3 of my list written and hit a wall. Here is a start:
10 Top - To do - use photos, visuals, include beer & food pairings. use appropriate size for media (web, print, etc.)
- include recipes, details about how to make it at home / by the reader with short videos or photos.
- keep an open mind, ask for comments, share the responses.
- ask the experts, use local and industry resources.
- make it portable... easy to share with others and view on various platforms online:
smart phone, iphone, ipad, and oldschool 80386 pcs running dos 3.1... and dialup. - cite your sources, acknowledge and link then
10 Top - Not to Do
- Assume there is only 1 opinion, yours.
- Language and tone -- Keep it fresh, not dirty. Don't talk down, or generalize.
- Not cite references.
- Hide behind an alais. Keep your ID hidden or hard to find.
- Post long-winded videos with rambling narratives and no thought about location, content, etc.
- Allow pop up ads, use flash and more flash, more pop up ads.
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